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The Value Chain

Diseño sin título (26)
Diseño sin título (26)

The Value Chain

About Vivagran

Vivagran, headquartered in Spain (Barcelona and Córdoba) and the Netherlands (Sittard), oversees Tritordeum, managing its development, production, and global distribution.

Specializing in consumer-driven cereal biotechnology, Vivagran concentrates on creating and marketing premium cereal brands. Additionally, the company is responsible for innovating new Tritordeum varieties and licensing its technology to global partners.

 

Learn more: www.vivagran.nl

Management Team

Etienne Vassiliadis.

CEO of Vivagran

Operating from Barcelona, Spain, Etienne oversees Tritordeum's value chain, managing seed/grain production, distribution, quality control, and spearheading business development along with corporate communication.

Wiro Nillesen.

CFO of Vivagran

Wiro Nillesen, stationed in Sittard (The Netherlands), serves as the CFO. Engaged in international business development, academic partnerships, and joint ventures, Wiro also oversees Northern Europe's value chains.

Alba Martinez.

Senior Plant Breeder

Alba has been involved in the Tritordeum project since it start. She is managing the breeding program, the out-sourced multi-locations field trials, the agronomic support in our seed/grain production, and management of germplasm bank and samples shipments.

Advisors

Francisco Barro.

Research Professor at IAS-CSIC

Francisco Barro is based in Córdoba, and active in academic research in the field of plant breeding and proteomics. He has published multiple papers on Tritordeum.

Cristobal Martinez.

Farming Expert

Cristobal Martinez is supporting Vivagran in the field activities related to our breeding station, and also provides support to farmers.

Paul Lazzeri.

CTO

Paul Lazzeri in supporting Vivagran in new varieties development and research projects.

Partners

Chris Walsh.

Senior Agronomist

Chris is owner of Neesh Foods, the Australian company in charge of Tritordeum development in Asia-Pacific region.

Role of Vivagran

Breeding.

Conducting academic research in farming, nutrition, and various applications related to our field.

Running breeding and selection programs aimed at innovating and developing new species and varieties.

IP Licensing.

Assisting our licensees in boosting sales traction, providing support to enhance their market presence.

Identifying and onboarding new licensees globally to expand the reach of our products.

Branding.

Building brand awareness through corporate branding across our product portfolio.

Developing marketing tools geared towards promoting Tritordeum-based products to end consumers, ensuring effective communication and visibility in the market.

Exclusivity
Controlled Value-Chain
Income
Organic Production

Value-Chain model

Breeding.

  • New crosses
  • Selection based on phenotype/genotype
  • Characterization

Screening.

  • Varieties field trials in multiple environments
  • Variety protection at CPVO

Conservation.

  • Single row sowing of selected varieties to maintain purity, stability
  • Material for seed multiplication

Seed Multiplication.

  • Production of pre-basal, basal and commercial seeds

Grain Production.

  • Production of conventional and organic certified grains
  • Specifications for baking and malting industries

Processing/Storage.

  • Cleaning of grain harvested
  • Treatments against insects
  • Packing in CO2 (organic)

Milling.

  • Production of conventional and organic certified flours
  • Production of mixes

Malting.

  • Production of conventional and organic certified malts
  • Production of malted ingredients

Feed.

  • Production of conventional feed

Who are our partners?

Researchers.

Our research partners include:

  • Public research institutes
  • Universities
  • Industrial companies

Our focus activities include:

  • Creation of novel species
  • Development of new varieties
  • Diversification in applications (i.e. baking, malting,...)
  • Nutrition and Health
  • Crop management and protection

Find a list of our research partners here.

Farmers.

Our farming partners include:

  • Independent farmers
  • Cooperatives (association of farmers)
  • Agronomic advisors
  • Vertically integrated industrial partners

Our support to farmers include:

  • Seed supply
  • Crop protection advises
  • Production supervision
  • Long-term partnerships in the rotation cycle

Find all the answers to your farming questions here.

Processors.

Our processing partners include:

  • Cooperatives
  • Seed multipliers
  • Millers
  • Maltsters
  • Ingredients manufacturers

Find our processing partners here.

Distributors.

Our commercialization partners include:

  • Industrial manufacturers (millers, maltsters,...)
  • Specialty ingredients distributors
  • Others (seed multipliers,...)

Find our sales partners here.

Who are our customers?

Bakers.

We cater to all profiles of bakers:

  • Craft bakeries
  • Industrial bakeries
  • Home bakers

Find a map of bakeries selling Tritordeum here.

Brewers.

We cater to all types of brewers:

  • Craft brewers
  • Industrial brewers
  • Home brewers

Distillers.

We cater to all types of Distillers:

  • Craft Distillers
  • Industrial grain and malt Distillers

Feed / Biofuel.

We provide seed for Feed:

  • Forage production
  • Grain production

We provide seed for Biofuel/Methanization:

  • Biofuel and/or Biogas
  • Methanization (CH₄, CO₂)
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