The Value Chain
The Value Chain
About Vivagran
Vivagran, headquartered in Spain (Barcelona and Córdoba) and the Netherlands (Sittard), oversees Tritordeum, managing its development, production, and global distribution.
Specializing in consumer-driven cereal biotechnology, Vivagran concentrates on creating and marketing premium cereal brands. Additionally, the company is responsible for innovating new Tritordeum varieties and licensing its technology to global partners.
Learn more: www.vivagran.nl
Management Team
Etienne Vassiliadis.
CEO of Vivagran
Operating from Barcelona, Spain, Etienne oversees Tritordeum's value chain, managing seed/grain production, distribution, quality control, and spearheading business development along with corporate communication.
Wiro Nillesen.
CFO of Vivagran
Wiro Nillesen, stationed in Sittard (The Netherlands), serves as the CFO. Engaged in international business development, academic partnerships, and joint ventures, Wiro also oversees Northern Europe's value chains.
Alba Martinez.
Senior Plant Breeder
Alba has been involved in the Tritordeum project since it start. She is managing the breeding program, the out-sourced multi-locations field trials, the agronomic support in our seed/grain production, and management of germplasm bank and samples shipments.
Advisors
Francisco Barro.
Research Professor at IAS-CSIC
Francisco Barro is based in Córdoba, and active in academic research in the field of plant breeding and proteomics. He has published multiple papers on Tritordeum.
Cristobal Martinez.
Farming Expert
Cristobal Martinez is supporting Vivagran in the field activities related to our breeding station, and also provides support to farmers.
Paul Lazzeri.
CTO
Paul Lazzeri in supporting Vivagran in new varieties development and research projects.
Partners
Chris Walsh.
Senior Agronomist
Chris is owner of Neesh Foods, the Australian company in charge of Tritordeum development in Asia-Pacific region.
Role of Vivagran
Breeding.
Conducting academic research in farming, nutrition, and various applications related to our field.
Running breeding and selection programs aimed at innovating and developing new species and varieties.
IP Licensing.
Assisting our licensees in boosting sales traction, providing support to enhance their market presence.
Identifying and onboarding new licensees globally to expand the reach of our products.
Branding.
Building brand awareness through corporate branding across our product portfolio.
Developing marketing tools geared towards promoting Tritordeum-based products to end consumers, ensuring effective communication and visibility in the market.
Value-Chain model
Breeding.
- New crosses
- Selection based on phenotype/genotype
- Characterization
Screening.
- Varieties field trials in multiple environments
- Variety protection at CPVO
Conservation.
- Single row sowing of selected varieties to maintain purity, stability
- Material for seed multiplication
Seed Multiplication.
- Production of pre-basal, basal and commercial seeds
Grain Production.
- Production of conventional and organic certified grains
- Specifications for baking and malting industries
Processing/Storage.
- Cleaning of grain harvested
- Treatments against insects
- Packing in CO2 (organic)
Milling.
- Production of conventional and organic certified flours
- Production of mixes
Malting.
- Production of conventional and organic certified malts
- Production of malted ingredients
Feed.
- Production of conventional feed
Who are our partners?
Researchers.
Our research partners include:
Our focus activities include:
Farmers.
Our farming partners include:
Our support to farmers include:
Who are our customers?
Bakers.
We cater to all profiles of bakers:
- Craft bakeries
- Industrial bakeries
- Home bakers
Brewers.
We cater to all types of brewers:
Distillers.
We cater to all types of Distillers:
- Craft Distillers
- Industrial grain and malt Distillers
Feed / Biofuel.
We provide seed for Feed:
- Forage production
- Grain production
We provide seed for Biofuel/Methanization:
- Biofuel and/or Biogas
- Methanization (CH₄, CO₂)